The WordPress Millionaire

make money blogging start

Wouldn’t it be nice if you got paid for blogging?

Believe it or not, it’s actually possible: plenty of talented bloggers make money simply by posting content online.

There are a lot of different methods that can be used to make money blogging online, but all of them presuppose one thing: that you already have a large audience of readers who’ll make your blogging efforts pay off.

Whether it’s paid ads, affiliate marketing, sponsored blog posts, or your own informational products, the amount of money that you make will depend heavily on how many people are reading your blog.

For that reason, if you want to make a good amount of money from your blog regularly, you first need to do everything you can to build up a large audience.

To begin, we’ll tackle how to advertise and spread the popularity of your blog; then, we’ll cover a few of the ways you can use your newfound audience to generate revenue.

Step One: Write Good Content

While at this point it should go without saying, it’s important to make sure your blog’s content is high quality.

While this might seem like an obvious step, it’s surprising how many bloggers overlook simple steps like proofreading and fact checking.

There’s more than that to it, though: to draw in an audience, you need to make sure that your content offers a unique perspective – something readers can’t get anywhere else. Whether it’s humor, solid research, or impressive visuals, you need to provide something that makes your content stand out from the crowd.

the perfect niche to blog about

Finding this perfect niche will help your efforts to publicize your content and build your audience run all the more smoothly. Take, for example, Rock and Roll Bride – a blog which focuses on quirky wedding ideas.

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wordpress hosting options

A quick Google search makes it clear: There are a lot of options out there when it comes to web hosting, making it especially difficult to find the perfect choice for your WordPress blog.

The following site hosts are among the best online, though each has its own unique features that will appeal to bloggers with different needs. Unfortunately, there’s no single best host out there that we can recommend unconditionally, as everyone will find that different options suit their needs best.

With that in mind, look through each of these based on their features and services guarantees to find the perfect host for your specific WordPress hosting requirements.

InMotion Hosting

InMotion is a solid host that offers several different packages tailored to specific needs.

If you’re looking to find a good host and stick with it, you’ll be able to upgrade over time from their basic ‘Launch’ package, through their small business ‘Power’ plan, to their unlimited ‘Pro’ hosting.

InMotion hosting image

All plans come with unlimited disk space and bandwidth (although you shouldn’t expect cheaper packages to be truly ‘unlimited’ once you start pulling in a large audience). The primary difference between different packages is the number of sites you can have per account – the ‘Launch’ package can have two websites and 25 subdomains, while other packages offer more options for running multiple websites at once.

InMotion offers a lot of the standard features that you’d expect, including automatic WordPress installation on their dashboard, and comes with a variety of free, easy-to-use themes and a drag-and-drop editor, making this a great choice for someone who’s only just starting out.

The big downside, though, is that unless you’re buying the Pro package, you have to tie yourself into at least a year’s subscription. That makes it difficult to change your plan (or, indeed, your hosting) if you find you don’t get along with your package.

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best wordpress themes for blog

Look around – there are a lot of different WordPress themes out there on the internet.

The range is really staggering. If you can think of a use for a website, there’s probably a WordPress theme that can make it happen in a beautiful, functional way. It’s this versatility that makes WordPress such a popular choice for all sorts of websites.

A big part of getting your blog off the ground is making sure it looks its best. You want a bold, unique, and professional website design that makes people take your content seriously.

Making The Right Choice

Thanks to the wide range of themes available for WordPress, it’s possible to find any kind of look for your site. The problem, then, comes from trying to narrow down your options.

In order to make things a bit easier for you, I’ve come up with a list of the five most interesting, visually impressive, and easily customizable WordPress themes available.

top blogging themes wordpress

Some are free, making them perfect for beginners, while others come with a price tag which, if you’re looking to make a blog that really stands out, might be worth investing in.

Everyone likes something different, so have a look through these themes to find the perfect fit for your site.


One thing I really like about Divi is how versatile it is.

Divi Theme

The theme comes with a wide variety of different options, from headers and sidebars to a variety of different elements that can be easily dragged and dropped onto the site in order to make something completely original out of well-built pre-assembled parts.

With Divi, you can either use the tools to build the image of a site that you might have in your head, or you can play around with the various templates and elements to spontaneously create something that you could never have imagined without it.

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Starting a blog

So you’ve decided to start your own blog.

You’ve found the perfect web host for your needs and you’ve built a website to house your blog.

Now comes the hard part: it’s time to start producing content and building an audience.

There’s no one right way to build up a successful blog – everyone who’s already seen success online will recommend a different path to the top.

That said, there are a few key elements that are universal across all blogging endeavors: steps which, when taken, dramatically improve your chances of seeing your blog take off and develop an enormous readership.

Here are some important steps that you should take in your journey to becoming a successful blogger:

Write Something

I can’t stress this enough: the most important step to creating a successful blog is to start writing.

Add new post

It’s only when you produce content that you’ll find your blog connecting with readers. All of the best intentions are meaningless if you don’t actually start typing.

A lot of the best practices for blogging can be discovered along the way, but unless you actually begin writing, you won’t get anywhere. So if you’ve not done so already, make plans to create your first blog post.

That said, even once you get going, it’s important to maintain momentum.

Take Neil Patel, the creator of KISSMetrics, Quick Sprout, and other popular blogs as an example. For every new blog that Neil has started over the years, he’s reached his goal of getting to 100,000 monthly visits faster, as he’s learned the best techniques to speak to an audience.

Neil credits an increase in content production as the main reason for his blogs taking off.  At one point, KISSMetrics increased its number of blog posts from five to six posts a week, and saw an increase in monthly visits of 80,000.

blog visitors

Lots of content helps your site in many ways. In addition to giving your readers more to enjoy on a regular basis, a large back catalogue looks appealing to search engines and helps establish your authority on your subject matter.

Don’t make the mistake of assuming this content-heavy advice is only for international bloggers.  We prescribe the same advice for local businesses, be it we buy houses in Phoenix, Arizona or we clean carpets in Nashville, Tennessee.

This doesn’t necessarily mean that you should be updating every single day, but you should at least be writing something every day (even if what you write is part of larger, less frequent blog posts).

Of course, more blog posts won’t always help you to succeed. If you’re writing so fast that your quality dips, you’ll end up shooting yourself in the foot. But if you focus on producing as much high quality content as possible, your blog audience will grow faster as a result.

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influence review

Here are my notes from Dr. Robert Cialdini’s book, Influence: The Psychology of Persuasion.

Cialdini calls those who’re good at getting you to say “yes” compliance practitioners.  And of the thousands of tactics these compliance practitioners use, he narrowed it down to six basic categories most responsible for persuasion:

  1. Reciprocation
  2. Consistency
  3. Social proof
  4. Liking
  5. Authority
  6. Scarcity

As we look deeper into each one below, remember that material self interest will always apply – people wanna get more and pay less for their choices.  That’s a given.

There are two ways Influence can help you: one, it’ll provide the psychology-backed blueprint for making more sales; and two, it’ll empower you to make better decisions yourself.

Depending on your motives, you can use these persuasion principles to do good or harm.  Proceed ethically, my friend.

With more information and choices than ever before, it’s never been more important to understand how and why we comply without even thinking about it.

When you ask someone to do a favor, you’ll be more successful if you give them a reason why.

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Claude C. Hopkins Scientific Advertising Summary

Claude C. Hopkins wrote Scientific Advertising a long-ass time ago.  Still, it’s on every great marketer’s must-read list.  So I did.  Here are the notes I took.

17 Takeaways From Scientific Advertising

1) Advertising is salesmanship.  The only reason you run ads is to make sales.  Not to brand or build a following.  Treat advertising like a salesperson.  Force it to justify itself.  And be exact because small mistakes can add up fast.

2) Clear over clever.  Effective advertising has little to do with writing ability.  It’s about being brief, clear and convincing – and that’s it.  (To my surprise, Hopkins says clever writing is a disadvantage.  It takes attention away from the subject and raises suspicion.  Never seek applause over sales.)

3) One person in person.  When writing ads, have one customer in mind.  Thinking about a large audience blurs your message.  Then, don’t do shit you wouldn’t do if you were selling to that person face-to-face.

4) Don’t get it twisted.  This is about them, not you.  Great advertisers study the consumer.  Most ads that fail do so because they were attempting to sell something the people didn’t want.  A close second, though, is lack of true salesmanship.  You’ll never sell well, in print or in person, if you’re only trying to please yourself.

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the pumpkin plan mike michalowicz

You landed on my book summary for The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz.  Welcome.  Get comfy.  We’ve got a lot to cover.

If you wanna get the book yourself:

Download the audiobook free on Audible or buy the paperback on Amazon.  Yep, those are partner links.

There is something magnetic about being at the extreme.  Biggest pumpkin, strongest man, fastest car, most expensive handbag.

What about in business?

Mike Michalowicz says you can learn a lot about creating an extremely successful business by studying, of all things, pumpkin farmers.  The ones who grow the half-ton pumpkins you see featured on the news.

The pumpkin farmers’ formula goes like this: plant hearty seeds, identify the most promising pumpkins, forget the rest and nurture only the pumpkins with the greatest potential.

After all:

Ordinary pumpkins are forgotten.  The giant, freak-show pumpkins, however, draw crowds, demand pictures and grace holiday cards that get shared everywhere.

The Pumpkin Plan will show you how to grab a pitchfork, rock a mean straw hat and strategically build your business into the prize-winning pumpkin you want it to be.  E-I-E-I-O?

There’s always a direct correlation between diluted focus and a diluted bank account.

Rather than fix what’s not working, you need to cut it out like the cancer it is.  Then, you need to expand what is working.  Big time.

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you are a badass summary

Sincero’s anti-self help approach to self help is stupid refreshing.  Get this book.

Jen Sincero wrote a book called You are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life.

I bought the audiobook, listened, laughed, learned.

So should you:

Those are partner links, so I’ll get a small commission – we’re talking, like, fiddy cents, maybe – if you buy.  I’ll try not to spend it all at once.  And thank you, if you use them.

Ever since I started reading books and listening to audiobooks my income has increased.  On this blog, I summarize the books that have helped me the most.  You are a Badass is one of ’em.

Whether you’re blogging on WordPress, making lead generation websites with Weebly, selling physical products with Shopify or still figuring things out, the five hours you’ll need to get through this book will be time well spent.

Okay.  Here are my notes.

You Are A Badass Notes, Quotes, Summary

To live a life you used to be jealous of, you gotta believe anything’s possible.

It’s not your fault if you’re messed up; it’s only your fault if you stay messed up.  Most of us are living an illusion based on other people’s beliefs.  (Parents, grandparents, creepy Bob from across the street.)

Your subconscious mind runs the show, based on unfiltered information collected when you were a kid.  These are your beliefs.

For the most part, you’re completely clueless about these ingrained beliefs that run your life.

Your conscious mind thinks it’s in control, but isn’t.

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registercompass coupons

Register Compass coupon:

Click here to save money when you buy RegisterCompass access.

My partner link above will save you some dough on a RegisterCompass subscription, whether you go with monthly, quarterly (save 15%) or yearly (save 25%).

(There’s no longer a Registercompass free trial, if that’s what you were looking for.  Sorry.)

No need to enter a promo code, either – the maximum discount is automatically applied.

RegisterCompass is probably the most popular place to find PBN domains.  Their interface is easy to use and you can sort by just about anything: Moz Domain Authority, Majestic Trust Flow, number of pages still indexed in Google, age of domain, listing in DMOZ – whatever.

Searches go fast, in just a few seconds.  And you can save all prior searches.  From there, you can sort, browse, shop, bid on and buy auction and expired domains.

If you’re doing the whole private blog network thing, RegisterCompass is a must-have tool.

My advice, though?

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To make your website show up first – or at least somewhere on page one of Google – there’s just three things to think about.  (Two if you’re not a local business.)

Watch the video, then use the summary below for examples of my project – Pool Deck Phoenix – and important reminders.

Component #1: Optimize Content

proper on page seo to show up on google page one

A screenshot of Pool Deck Phoenix homepage.

You could also call this common sense.

Basically, talk about what you do, but make sure the phrases people are Googling are the ones you put in the most important spots on your website:

  1. Your domain name, if possible
  2. The title tag of each page
  3. In headlines throughout the page
  4. Within the content of the page

I like to think of each blog post or website page as a mini sales letter for 1-3 keywords my perfect prospects are out there searching for each day.  Click around on this blog or see the sample site from the video and you’ll see what I mean.

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make wordpress blog step by step