Here are my notes from Dr. Robert Cialdini’s book, Influence: The Psychology of Persuasion.
Cialdini calls those who’re good at getting you to say “yes” compliance practitioners. And of the thousands of tactics these compliance practitioners use, he narrowed it down to six basic categories most responsible for persuasion:
- Social proof
As we look deeper into each one below, remember that material self interest will always apply – people wanna get more and pay less for their choices. That’s a given.
There are two ways Influence can help you: one, it’ll provide the psychology-backed blueprint for making more sales; and two, it’ll empower you to make better decisions yourself.
Depending on your motives, you can use these persuasion principles to do good or harm. Proceed ethically, my friend.
With more information and choices than ever before, it’s never been more important to understand how and why we comply without even thinking about it.
When you ask someone to do a favor, you’ll be more successful if you give them a reason why.