So you’ve decided to start your own blog.
You’ve found the perfect web host for your needs and you’ve built a website to house your blog.
Now comes the hard part: it’s time to start producing content and building an audience.
There’s no one right way to build up a successful blog – everyone who’s already seen success online will recommend a different path to the top.
That said, there are a few key elements that are universal across all blogging endeavors: steps which, when taken, dramatically improve your chances of seeing your blog take off and develop an enormous readership.
Here are some important steps that you should take in your journey to becoming a successful blogger:
I can’t stress this enough: the most important step to creating a successful blog is to start writing.
It’s only when you produce content that you’ll find your blog connecting with readers. All of the best intentions are meaningless if you don’t actually start typing.
A lot of the best practices for blogging can be discovered along the way, but unless you actually begin writing, you won’t get anywhere. So if you’ve not done so already, make plans to create your first blog post.
That said, even once you get going, it’s important to maintain momentum.
Take Neil Patel, the creator of KISSMetrics, Quick Sprout, and other popular blogs as an example. For every new blog that Neil has started over the years, he’s reached his goal of getting to 100,000 monthly visits faster, as he’s learned the best techniques to speak to an audience.
Neil credits an increase in content production as the main reason for his blogs taking off. At one point, KISSMetrics increased its number of blog posts from five to six posts a week, and saw an increase in monthly visits of 80,000.
Lots of content helps your site in many ways. In addition to giving your readers more to enjoy on a regular basis, a large back catalogue looks appealing to search engines and helps establish your authority on your subject matter.
Don’t make the mistake of assuming this content-heavy advice is only for international bloggers. We prescribe the same advice for local businesses, be it we buy houses in Phoenix, Arizona or we clean carpets in Nashville, Tennessee.
This doesn’t necessarily mean that you should be updating every single day, but you should at least be writing something every day (even if what you write is part of larger, less frequent blog posts).
Of course, more blog posts won’t always help you to succeed. If you’re writing so fast that your quality dips, you’ll end up shooting yourself in the foot. But if you focus on producing as much high quality content as possible, your blog audience will grow faster as a result.
[click to continue…]