The WordPress Millionaire

influence review

Here are my notes from Dr. Robert Cialdini’s book, Influence: The Psychology of Persuasion.

Cialdini calls those who’re good at getting you to say “yes” compliance practitioners.  And of the thousands of tactics these compliance practitioners use, he narrowed it down to six basic categories most responsible for persuasion:

  1. Reciprocation
  2. Consistency
  3. Social proof
  4. Liking
  5. Authority
  6. Scarcity

As we look deeper into each one below, remember that material self interest will always apply – people wanna get more and pay less for their choices.  That’s a given.

There are two ways Influence can help you: one, it’ll provide the psychology-backed blueprint for making more sales; and two, it’ll empower you to make better decisions yourself.

Depending on your motives, you can use these persuasion principles to do good or harm.  Proceed ethically, my friend.

With more information and choices than ever before, it’s never been more important to understand how and why we comply without even thinking about it.

When you ask someone to do a favor, you’ll be more successful if you give them a reason why.

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Claude C. Hopkins Scientific Advertising Summary

Claude C. Hopkins wrote Scientific Advertising a long-ass time ago.  Still, it’s on every great marketer’s must-read list.  So I did.  Here are the notes I took.

17 Takeaways From Scientific Advertising

1) Advertising is salesmanship.  The only reason you run ads is to make sales.  Not to brand or build a following.  Treat advertising like a salesperson.  Force it to justify itself.  And be exact because small mistakes can add up fast.

2) Clear over clever.  Effective advertising has little to do with writing ability.  It’s about being brief, clear and convincing – and that’s it.  (To my surprise, Hopkins says clever writing is a disadvantage.  It takes attention away from the subject and raises suspicion.  Never seek applause over sales.)

3) One person in person.  When writing ads, have one customer in mind.  Thinking about a large audience blurs your message.  Then, don’t do shit you wouldn’t do if you were selling to that person face-to-face.

4) Don’t get it twisted.  This is about them, not you.  Great advertisers study the consumer.  Most ads that fail do so because they were attempting to sell something the people didn’t want.  A close second, though, is lack of true salesmanship.  You’ll never sell well, in print or in person, if you’re only trying to please yourself.

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the pumpkin plan mike michalowicz

You landed on my book summary for The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz.  Welcome.  Get comfy.  We’ve got a lot to cover.

If you wanna get the book yourself:

Download the audiobook free on Audible or buy the paperback on Amazon.  Yep, those are partner links.

There is something magnetic about being at the extreme.  Biggest pumpkin, strongest man, fastest car, most expensive handbag.

What about in business?

Mike Michalowicz says you can learn a lot about creating an extremely successful business by studying, of all things, pumpkin farmers.  The ones who grow the half-ton pumpkins you see featured on the news.

The pumpkin farmers’ formula goes like this: plant hearty seeds, identify the most promising pumpkins, forget the rest and nurture only the pumpkins with the greatest potential.

After all:

Ordinary pumpkins are forgotten.  The giant, freak-show pumpkins, however, draw crowds, demand pictures and grace holiday cards that get shared everywhere.

The Pumpkin Plan will show you how to grab a pitchfork, rock a mean straw hat and strategically build your business into the prize-winning pumpkin you want it to be.  E-I-E-I-O?

There’s always a direct correlation between diluted focus and a diluted bank account.

Rather than fix what’s not working, you need to cut it out like the cancer it is.  Then, you need to expand what is working.  Big time.

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you are a badass summary

Sincero’s anti-self help approach to self help is stupid refreshing.  Get this book.

Jen Sincero wrote a book called You are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life.

I bought the audiobook, listened, laughed, learned.

So should you:

Those are partner links, so I’ll get a small commission – we’re talking, like, fiddy cents, maybe – if you buy.  I’ll try not to spend it all at once.  And thank you, if you use them.

Ever since I started reading books and listening to audiobooks my income has increased.  On this blog, I summarize the books that have helped me the most.  You are a Badass is one of ’em.

Whether you’re blogging on WordPress, making lead generation websites with Weebly, selling physical products with Shopify or still figuring things out, the five hours you’ll need to get through this book will be time well spent.

Okay.  Here are my notes.

You Are A Badass Notes, Quotes, Summary

To live a life you used to be jealous of, you gotta believe anything’s possible.

It’s not your fault if you’re messed up; it’s only your fault if you stay messed up.  Most of us are living an illusion based on other people’s beliefs.  (Parents, grandparents, creepy Bob from across the street.)

Your subconscious mind runs the show, based on unfiltered information collected when you were a kid.  These are your beliefs.

For the most part, you’re completely clueless about these ingrained beliefs that run your life.

Your conscious mind thinks it’s in control, but isn’t.

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registercompass coupons

Register Compass coupon:

Click here to save money when you buy RegisterCompass access.

My partner link above will save you some dough on a RegisterCompass subscription, whether you go with monthly, quarterly (save 15%) or yearly (save 25%).

(There’s no longer a Registercompass free trial, if that’s what you were looking for.  Sorry.)

No need to enter a promo code, either – the maximum discount is automatically applied.

RegisterCompass is probably the most popular place to find PBN domains.  Their interface is easy to use and you can sort by just about anything: Moz Domain Authority, Majestic Trust Flow, number of pages still indexed in Google, age of domain, listing in DMOZ – whatever.

Searches go fast, in just a few seconds.  And you can save all prior searches.  From there, you can sort, browse, shop, bid on and buy auction and expired domains.

If you’re doing the whole private blog network thing, RegisterCompass is a must-have tool.

My advice, though?

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To make your website show up first – or at least somewhere on page one of Google – there’s just three things to think about.  (Two if you’re not a local business.)

Watch the video, then use the summary below for examples of my project – Pool Deck Phoenix – and important reminders.

Component #1: Optimize Content

proper on page seo to show up on google page one

A screenshot of Pool Deck Phoenix homepage.

You could also call this common sense.

Basically, talk about what you do, but make sure the phrases people are Googling are the ones you put in the most important spots on your website:

  1. Your domain name, if possible
  2. The title tag of each page
  3. In headlines throughout the page
  4. Within the content of the page

I like to think of each blog post or website page as a mini sales letter for 1-3 keywords my perfect prospects are out there searching for each day.  Click around on this blog or see the sample site from the video and you’ll see what I mean.

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Making a WordPress website mobile friendly is simple: Change themes.  Find a free or premium WordPress theme that’s mobile optimized, install and activate.  Poof, magic.

The most mobile compatible WordPress themes are those labeled “responsive.”

They adjust, automatically, to look good on any device or operating system.  PC, Apple, desktop, laptop, tablet, iPhone – doesn’t matter.

Pictures, videos, headlines, text and sidebars all morph to display perfectly for the end user and their technology of choice.

This video shows you how:

How easy was that?

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wordpress hosting godaddy siteground

SiteGround versus GoDaddy – who wins when it comes to WordPress hosting?  That’s easy: SiteGround all the way.

GoDaddy is great for domains.  But they should really stay in that lane.

Back in the day I tried their basic shared hosting, installed a new WordPress blog… aaand?  It wasn’t pretty.

Here’s why: Their control panel was awkward and confusing; and the blog pages loaded painfully slow.  I was not happy.

And I’d – therefore – never recommend using GoDaddy for hosting, especially if you’re looking for managed (high-end) WordPress hosting.  More on that in a sec.

Okay.  SiteGround, on the other hand, is my fave.  They’re my #1 recommended inexpensive web host.  (See the top 10 here.)

If regular ol’ cPanel-style hosting… that lets you build, design and host a free WordPress blog… is what you need?  SiteGround beats GoDaddy all day, every day.  Twice on Tuesday.

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siteground comparison hostmonster

HostMonster versus SiteGround – which web host wins?  Unfortunately, it’s another unfair fight.

This one plays out just like HostGator vs. SiteGround and Bluehost vs. SiteGround.

Basically, SiteGround picks HostMonster (and all the others) apart with cleaner, crisper, superior hosting.  And this is coming from a dude who promotes HostMonster as an affiliate.

I get sick of typing it, but SiteGround is so badass.  They’re as badass as basic hosting gets.  If SiteGround were a human, it’d definitely rock a face tattoo.  Yep, that badass.

It’s a little more expensive than HostMonster.  We’re talking – maybe – a couple bucks a month difference between their respective starter plans.

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bluehost vs siteground comparison

If you want the host that’s easiest to use and backed by the best service and support, Bluehost versus SiteGround is a fast fight: SiteGround wins by knockout.

Watch me make a website with SiteGround to see why I say that.

Don’t get me wrong.  I’ve used Bluehost a lot over the years and really dig their hosting as well.  They’re my third favorite basic web host, behind A Small Orange (second) and SiteGround (first).

Compared to Bluehost and the others, SiteGround has made it so much faster and simpler to get started.

They’re always improving, whereas, with Bluehost… their control panel has the same outdated look and feel it had five years ago.  Still usable, but SiteGround is on another level.

I also believe my SiteGround blogs load faster than any other shared host I’ve tried, including Bluehost.  Also a big deal.

SiteGround’s tech support is stellar, but Bluehost’s is solid too.  Not much difference there.

The only advantage I see Bluehost having over SiteGround is price.

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make wordpress blog step by step