media automation is a valuable tool for social media managers to help
them efficiently prioritize their time. There are different ways to
automate your accounts, ranging from programming a bot to comment and
like posts on your behalf, or the less extreme options of scheduling
new posts, randomizing reposts and syncing your accounts to condense
the number of posts you’re manually making.
Challenges of Managing Social Media
This is a huge challenge that social media managers have to overcome. With over a third of the world’s population using social media, how can you possibly keep that connection real? Interacting individually with every single follower is near impossible, after all, there are only 24 hours in the day. It is a very important aspect of social media though, because forming real relationships with followers helps you connect with your audience and humanize your brand.
Growing Your Followers Organically
The need for individual attention on social media strikes again. It’s easy to just bulk buy followers, but really, this isn’t going to help you achieve your goals in the long run if none of your followers are real. Growing your followers organically can be very time consuming and rules, guidelines and algorithms on social media are always shifting, so often strategies have to be tweaked to keep up. Social media managers are already so busy, this can be a big struggle.
Maintaining High-Quality Content
might seem like this is obvious and should go without saying, it’s
not a challenge, it’s the job. However, when you add this to the
rest of the role, it can be challenging. Creating and curating
content, scheduling posts, monitoring engagement, responding to
followers and updating and sharing content across platforms. When you
are trying to stay on top of all of this, actually getting down to
creating high-quality content can be incredibly difficult. Being
creative under time-pressure can easily dry up anyone’s
a social media manager, you want to be continually growing your
followers and your target audience. That’s how
you know you’re doing your job well. It’s no good staying static
and appealing to the audience you already have, the whole point of
using social media for business is that you use it to grow your brand
or company, not merely maintain it.
Overcoming These Challenges
answer to a lot of these challenges is to learn and instigate
automaton into your social media strategy. This helps you keep up
with engagement, which in turn will broaden your audience reach and
help you grow your followers. It’ll
also free up some of your time, so you can focus on curating really
Automation isn’t as simple as programming a bot to do your entire job, because if it were that simple everyone would be Instagram famous, the role of social media manager would be redundant. A well automated bot will interact with the help of a human, and you’ll need to be updating it with as much information as possible to keep it as authentic as a bot can be.
The golden rule of using automation is that you don’t use it as a replacement for human interaction. It should be seen as an assistant. It’s helping you out with the bulk of your work, but it’s so important to still have that real human interaction on your account in addition. Automate as much as you can, but still interact on a regular basis.
Why Use Automation?
point of automation is to free up some of your time by programming a
bot to perform the mundane and repetitive tasks you have on your
daily to-do list. It’s important to keep real
connections too, but let’s face it, liking your followers’ posts
and uploading photos doesn’t need to be done by
a real person.
Types of Automation and Tips To Use It
Often it can be easier to create a whole slew of posts in one go, and then upload a couple of them each day. Logging into Instagram, Facebook or Twitter to do this can take up valuable time and also pull you away from another task. It’s easier to just get it all done at once and then forget about it.
platforms offer scheduling options, where you can choose different
amounts for each social media site. For example, you could tweet
seven times a day but only post to Instagram twice a day. It also
allows you to pick whatever time gets the highest engagement levels
for your audience. If it’s the middle of the
night for you, it makes it easier just to schedule it in advance.
This is a real time saver and takes nothing away from authentic
one Instagram post or tweet is going to reach everyone at one time,
so many social media managers reuse the same posts over again in a
bid to widen their reach. Keeping track of what you’ve used, and
when to use it again can be time-consuming.
this can take another thing off your mind, to let you get on with
other things. You can also schedule posts to reuse content without
having to do any of the reposting yourself. By uploading your post to
different automation providers and services, they can randomly reuse
your posts at different times on different platforms in order to try
and maximize reach. Some services allow for a more targeted approach,
requiring you to program the automated system with exactly what,
where and when you want posted.
your content across a multitude of social media platforms is
imperative, however, it can also be time-consuming. Make sure
you’re setting up all your
accounts to be synced with each other. For example, if you upload a
new video on YouTube, have it automatically set to post it on
Facebook. If you post a new WordPress blog, have it set to
automatically post it across all social media outlets. This may seem
obvious, but it’s a huge timesaver if you’re not already doing
What Not To Do
main things to avoid when automating your social media accounts is
not to program a bot to replace interactions. Avoid having a bot
commenting on your behalf because they can’t read the context of a
post and could comment inappropriately.
you opt for an automated bot that auto-likes other users and your
followers’ posts, ensure there is a limit on the number of likes
it’s allowed to make per day and that it’s set to only like
recent posts. This avoids the appearance of being spammed.
can have a bot trawling social media for new users to follow, but
again put a limit on this to avoid looking like a spam account. Also
take the time to look for new users to follow yourself every so
often, as a bot could miss someone who might be of interest to you.
is definitely something all social media managers should be using,
but in what capacity is up to you. When you first start out, try to
transfer over the repetitive tasks a human doesn’t need to be doing
so you can focus on connecting with your followers personally.
Remember to always keep some kind of genuine human interaction across
your social media outlets, but that in order to do this more
effectively, you’ll likely need to be automating a lot of your
There are many different ways to pay your way online these days. While one of the most well-known ones is PayPal, there are a number of different alternatives that may be useful, depending on what your business needs are.
Let’s take a look at one of these payment services and give them a review.
Products and Services of Stripe
Stripe, as a payment service, has some deceivingly simple features on offer. However, if you dig a little deeper, you’ll discover helpful tools you didn’t even know existed. Let’s check these out.
Payment Processing: Stripe gives you immediate access to processing, similar to the likes of PayPal. Because it’s a third-party processing service, the company will approve your business almost immediately before checking you out more a bit down the line when you do more business. The downside to this is that it leads to more terminations than other traditional merchants.
Developer Tools: this part of Stripe is usually what users are signing up for. The API is a considerably robust and well-connected framework. This means that developers can quickly implement the Stripe system using a variety of languages, e.g., Java. Overall, Stripe is a solid foundation upon which to grow your business.
Stripe Checkout: Stripe’s checkout system allows you to host a checkout page without you having to build one in yourself. It’s as customized as you want it to be.
Mobile Integration: naturally, you’ll want to have a part of your business where payments are made through smartphones. Stripe has this feature and provides a user-friendly payment system for smartphones and Android.
Marketplace Solutions: Stripe offers you a vast range of tools that help you route your payments directly to your merchants, even allowing you to provide them with instant deposits.
Subscription Options: Stripe has made it so that you have an unlimited number of plan options. This includes signing up a single user to multiple plant types, depending on personal preferences.
Stripe Connect: Stripe connect is all about creating the right marketplace for your business. This includes conversion into over one hundred different currencies and verification of international sellers.
Stripe Radar: this is Stripe’s answer to the fraud issue. Radar develops better learning against credit card fraud through adapting and building. It also allows you to set up specific rules around transactions on your dashboard, to increase the level of security depending on what you feel comfortable with.
Advantages and Disadvantages of Stripe
We’ve discussed the general output of products and services with Stripe. Now, let’s summarize the pros and cons.
Support for Multi-Currency
Excellent Standard of Subscription Tools
Excellent Standard of Marketplace Tools
Ideal for International Merchants
Advanced Level of Reporting Tools
Easy, Predictable Flat-Rate Pricing
Excellent Standard for Developer Tools
Stability Issues with Accounts
No Phone Support
Not Ideal for High-Risk Industries
What is Stripe? An Overview
There’s one thing for sure about Stripe, and that is that it’s a media darling. This is due to its hip, trending co-founders, its focus on a developer-first model, and offering flexible solutions to almost any kind of internet business.
This isn’t even to mention all of the famous online companies that Stripe now does business with (including Pinterest). However, does Stripe really live up to the bold statements, including wanting to change the way that the internet does business completely?
Stripe is a third-party payment service that, quite simply, wants to make it easy for companies to conduct online business. This means that it’s not just about processing credit card payments.
The biggest thing to take home from Stripes list of accolades is its developer features – they certainly stand out above the rest when it comes to a payment service.
Whether you’re looking for a way to implement subscription billing or a marketplace looking for an easy way to split the payments, Stripe has the features you need. This feature list is impressive, too, albeit slightly overwhelming if you’re not too familiar.
Needless to say, there’s a lot for you to love about Stripe. It’s easy to use, it’s powerful, and it’s filled to the brim with handy features.However, Stripe is not a payment service that’s going to suit everyone.This is because many of Stripe’s features are tailored more to larger corporations. While Stripe has powerful tools for marketplaces and eCommerce businesses, it also has tools for developers and global corporations.
At the end of the day, we don’t think that Stripe is a good option if you’ve got a small business. If you’re a small merchant that just wants to do it themselves or needs a quick solution to get up and running, you’re not going to find Stripe all that helpful.
This means that if you don’t have good developer skills and aren’t going to utilize everything that Stripe has to offer, it’s most likely going to be a waste of time for you.
While you are completely able to use Stripe to run online payments or even create some simple billing subscription options, this is barely tapping into what Stripe really has to offer. There are plenty of other alternatives that give these options at a great price – plus, you don’t need to be a developer to implement them.
Another reason to think long and hard about using Stripe is that they still experience the same problems that other third-party processors do, like PayPal. These include terminations, spotty customer service and common account holds.
If Stripe could work on stabilizing your account and improving their overall customer service, they would get a very high rating.
When it all comes down to it, Stripe is a great option if you are really planning on using all of the impressive features that Stripe offers. They even have a no monthly fee setup, which we love. However, if you’re not a developer and don’t plan on becoming one, there are plenty of other payment services out there who can do just as good of a job, for a little bit less.
Remember, there’s enough in the way of online payment services third parties for you to be spoiled for choice. What it really comes down to is what your business needs to make processing transactions as smooth as possible.
There are a number of payment services providers that work globally with customers to make monetary transactions easier. As the world becomes more globalized, the demand for these types of companies increases.
Let’s take a look at the payment services company Payoneer and give them a review.
Products and Services
Payoneer Account: every Payoneer customer gets a free account within which they can conduct monetary transactions. You can sign up for a free account online within a few minutes. This isn’t a merchant account, but you are still able to make transactions using your credit card.
Payoneer Prepaid Debit Card: your personal account also comes with a prepaid debit card which you can use for payments once you’ve transferred enough funds. While this isn’t technically a credit card, you are still required to pay an annual fee for having it.
Mobile App: Payoneer offers a free mobile app with your online account, allowing you to view transactions and check your balance. However, it’s worth noting that you are not able to make payments through the mobile app.
eCheck Processing: eCheck processing is what makes the monetary transactions possible with Payoneer. However, this will usually require a transaction fee.
Security Features: while all Payoneer transactions are encrypted, as a customer you’re not privy to their encryption methods. This has resulted in many customers complaining about a lack of transparency and their accounts getting hacked despite this encryption.
Pros and Cons of Payoneer
Let’s summarize the advantages and disadvantages of using Payoneer:
Month-to-month billing system with no early termination fee
Great for freelancers and companies doing international business
No fees if transferring money from one Payoneer account to another
No virtual terminal or payment gateway
High transaction fees when using your credit card
What Do People Complain Most About?
Payoneer customers seem to complain most about the following issues:
Canceled transactions and frozen funds
Lax security around personal information, leading to fraud
Lack of customer service
Payoneer experiences customer complaints just like any other company. However, they also have many glowing customer reviews that are evident on their website. There are a number of people who have used Payoneer without experiencing any of the disadvantages we’ve covered here.
What is Payoneer? An Overview
Payoneer is a financial services company with headquarters situated in New York City.
Payoneer began in 2005 and since then has focused on specializing in facilitating payment transfers online of monetary values throughout the United States and internationally.
Payoneer has grown exponentially since 2005, with over four million users located in 200 different countries. It has the ability to process across border transactions in over 150 different currencies.
Global corporations including Airbnb and UpWork use the services of Payoneer to conduct transactions online. A similar company to this is PayPal – however, Payoneer sets out to have a slightly different focus.
This is found in their international transactions. Payoneer aims to provide customers with lower overall costs than competitors like PayPal.
At this point, it’s worth noting what Payoneer does not provide as a service. It is not a payment service provider, nor is it a merchant account provider either. It purely accounts for the transferring of funds from one party to the other, without providing much else when it comes to traditional merchant features.
This means that Payoneer, while cheaper when it comes to certain fees, will not provide you with what you need when using as an alternative to a full-merchant facilitated company.
The lack of a virtual terminal and payment gateway doesn’t make it an ideal choice if you run a high-volume eCommerce business. The target audience for Payoneer is freelancers and businesses that frequently conduct business transactions with international clients.
Even if your business falls into either or the categories mentioned above, there are still some significant downsides to using Payoneer. While you may not get charged a monthly fee or locked into committing to them for a specified period, you will still have to pay an annual fee to use them.
Additionally, there are also a number of different hidden costs that most people don’t expect when using a service like this, including a monthly debit fee if you don’t use your account a certain number of times.
As well as these disadvantages, we’ve also seen a lot of customer complaints about the lack of customer service that Payoneer provides. There’s also a suspiciously low level of security when it comes to online data. This certainly makes us question the overall reliability and validity of using a service like Payoneer.
However, despite these setbacks, Payoneer is a popular payment service system that many businesses use to conduct national and international payments online. It can be an asset to your company if you fall into the target demographic.
We believe that the benefits of this company generally outweigh the negatives, so while Payoneer isn’t the best option for every business, it can certainly be beneficial for many.
Believe it or not, it’s actually possible: plenty of talented bloggers make money simply by posting content online.
There are a lot of different methods that can be used to make money blogging online, but all of them presuppose one thing: that you already have a large audience of readers who’ll make your blogging efforts pay off.
Whether it’s paid ads, affiliate marketing, sponsored blog posts, or your own informational products, the amount of money that you make will depend heavily on how many people are reading your blog.
For that reason, if you want to make a good amount of money from your blog regularly, you first need to do everything you can to build up a large audience.
To begin, we’ll tackle how to advertise and spread the popularity of your blog; then, we’ll cover a few of the ways you can use your newfound audience to generate revenue.
Step One: Write Good Content
While at this point it should go without saying, it’s important to make sure your blog’s content is high quality.
There’s more than that to it, though: to draw in an audience, you need to make sure that your content offers a unique perspective – something readers can’t get anywhere else. Whether it’s humor, solid research, or impressive visuals, you need to provide something that makes your content stand out from the crowd.
Among these posts, though, the blog’s owner often shares personal stories from her own life. These help audiences to develop a more personal relationship with her and encourage them to want to help her to succeed all the more.
Step Two: Publicize Online
Contrary to popular believe, the internet isn’t equally kind and inviting to all content.
To get seen by an audience, you need to go through the right channels. It’s important to get your blog to the places that people will see it; it’s very unlikely that anyone will stumble across your articles at random.
Connecting With Influencers
The best way to make sure that your content reaches out to the right audience is to make use of the networks that already exist online for distributing similar content.
These networks function very similarly to offline media – two people sharing a conversation on Twitter will generally only be heard by those two people, but a post on a popular website or social media profile will get far more attention. It’s the difference between two people talking about your article on a bus, or a major newspaper featuring your writing.
The good news is, it’s always easy to make friends online.
Most websites, blogs, and other influential networks are constantly looking for good content – the people who operate these services need material to keep their audience coming back for more.
For this reason, many big blogs have contact details that can be used to send in unique or interesting stories. All it takes is a quick email, and you might soon see big name websites featuring your content.
Making Friends Online
Alternatively, it’s possible to reach out to influencers directly. Through social media, you can tag or post directly to famous online celebrities who have large audiences of followers, and there’s a chance that, if they like what they see, they’ll share your work.
When doing this, it’s important to remember to always be polite: if an influencer does you a favor by sharing your blog post, they deserve your respect. Even if they don’t share it, you don’t want to burn any bridges, as they may like your next piece of content better.
It’s also important to make sure that you’re targeting the right influencers. Make sure that the content the person promotes online matches your own subject matter – otherwise, you won’t be helping your cause at all and you’ll just end up annoying people.
Do your best to look beyond simply getting your blog post in front of influential people. Try to form genuine friendships and relationships with these influencers, so that they’ll be more willing to help you in the future.
To do this, you need to be polite, friendly, and helpful – look beyond your initial blog promotion goals to strike up conversations about wider subjects that will appeal to the influencer you want to contact.
Promoting Through Social Media
As I said above, big name influencers carry more weight than individual conversations on social media.
That said, if you get enough people talking about your blog online, there’s a cumulative effect that can see your content reach out far further.
A large number of internet users get their news and reading materials from social media – when someone shares an article online, many of their friends will read it, as it comes recommended by someone they trust.
You want to build your blog posts so that people will want to share them on social media. A large part of this comes down to creating good content that people will want to share, but there are a number of other ways to improve your content’s reception online.
Create calls to action within your posts, asking people to share content on social media – simply asking is enough to encourage some of your readers to take action.
Promote your content multiple times through all of the social media channels that are available to you – remember that posts at different times of the day will catch different users’ attention.
Step Three: Make Money
There are plenty of different ways to generate money through your blog. The solution that’ll work best for you will depend on the audience that you have and the subjects you deal with.
The traditional way to make money through a blog is with advertisements. Ads can be displayed alongside your content, and you can either be paid per-click, meaning every time someone actually clicks your ad, or per-view, which means you’ll get a flat amount for every viewer of the ad.
Plenty of services exist that will let you make money from ads – the most commonly used is Google AdSense, which will generate ads based on your site visitors’ existing search preferences.
In practice, advertisements within a site aren’t nearly as good at making money now as they were in the early days of the internet. While at the start, ad banners were clicked by around 60% of viewers, now there’s less than 1% chance that anyone will click your ads.
This often means that revenue for website ads has dipped a lot, and often, ads don’t pull in any large revenue – especially for blogs with smaller audience. That said, the pennies you’ll earn do add up over time, so it might be worth looking at advertisements for a small amount of free income.
Far more lucrative in the modern era is affiliate marketing, which sees your site receive a percentage of revenue from any customers you directly point towards another site on which they make a sale.
The most common affiliate marketing program is offered by Amazon – a program that makes sense for a variety of blog topics, considering the wide range of products the company offers.
Depending on the affiliate marketing service you use, your blog could earn between 5% and 15% of all revenue from the online purchases made by your readers in relevant stores.
To increase the amount that you make, consider reviewing specific products on your blog as a kind of unofficial sponsorship – as readers learn your opinion on good products, they’ll want to try them for themselves.
The Personal Touch
If you decide to go the affiliate route, you need to be upfront with your readers. Make sure you explain why your readers should click your links specifically, rather than going directly to Amazon for their products.
To do this successfully, you need to be working to build a rapportwith your readers: use your blog posts to share a personal connection with your audience so that they actively want to show their appreciation and trust your recommendations.
Gawker Media, with its Gawker, Jezebel, Gizmodo, Jalopnik and Deadspin sub-sites, is a great example of affiliate marketing in the digital era. Every day, the company compiles a round-up of the web’s best deals, particularly those featuring products its readers have reviewed or expressed an interest in.
Taking a small share of products as small as cable ties may not seem lucrative, but according to Chief Executive Nick Denton, the company generated $10 million in affiliate revenue in 2014, and earned a stake of the $150 million in ecommerce transactions it drove in 2015.
The amount you make will vary depending on your blog topic – som reports have found that the average blog makes around $1,200 a year from affiliate marketing, with beauty bloggers making a higher average of $1,400 and fashion bloggers averaging over $1,500 a year.
Info Products Marketing
Perhaps the most lucrative option available to those looking to monetize the blogs they’ve built comes in the form of information products.
If you’re blogging right, you’re attracting a following of people who appreciate and respect what you have to say, whether you’re sharing your thoughts on Java development or the use of beauty blenders. Info products capitalize on these relationships by offering interested members of your audience the opportunity to gain access to even more of your insight – for a fee.
Info products take a number of different forms:
Paid training courses
Paid membership groups
Take Chris Guillebeau, founder of The Art of Non-Conformity blog, as an example. As a committed traveler who visited every country in the world, Chris found himself regularly receiving questions about how he leveraged frequent flyer miles to his advantage. In addition to answering their questions on his blog, Chris launched The Travel Hacking Cartel – a paid membership site where interested readers get access to exclusive tips and the deals he comes across.
Will you be the next Chris Guillebeau? Maybe. Know, however, that it’s a tough road that requires continual investment in community building and product development. As Dan, writing for Tropical MBA, states:
“An info product that provides the majority of the income for a business is much more likely to happen in businesses with developed cash flows, not a bootstrapped start-up situation.”
Think you have what it takes? Bear in mind that the list above isn’t exclusive. Listen to the needs of your audience and serve them the information they want in a format they’ll pay for. Who knows? You could soon be one of the many marketers who boast making $100,000+ per year from your blog.
Ultimately, making money from a blog isn’t all that difficult – as long as you’re willing to put in the work required to make something special and promote it widely by engaging with the right people online, you can pull in a tidy profit from your writing.
And that’s just the beginning – the more high quality content you produce and the more connections you make, the more your blog audience will grow, and the more money you’ll generate. Focus first on producing unique and interesting blog posts, and you’ll soon be on your way to building something fantastic.
Let’s take a look at more ways to start a blog and make money.
Write Good Content
If you’re writing good content, people are going to want to read it. While this may seem a tad obvious, you’d be surprised at how many bloggers overlook simple things like grammar and checking their facts.
Having a unique perspective like a satirical tone or great visuals will bring you one step closer to turning your blog into a money making machine.
Remember, you need to write the kind of content that stands out from all the others. People want new, fresh, invigorating and inviting – so think about how you can create content like this.
A lot of the time, it’s about having a great blog. But most of the time, it’s about who you know and how you’re advertising your blog.
In order to attract an audience, you need to be exposing your blog through the right channels. It’s crucial that you get your blog on platforms where people will see it – and what’s more, people who are your target audience.
Using other social media platforms like your Facebook and Instagram is a good step in the right direction. You can’t keep all your eggs in one basket – you’ve got to branch out.
Make Money: Advertising
Using ads on your blog is a surefire way to make money.
There are two ways of doing this: pay-per-click and pay-per-view. Pay-per-click means you get paid every time someone clicks on the ad, and pay-per-view means that you get paid every time someone just views the ad.
However, some would argue that this is an outdated way of making money online. At the beginning of the internet, people trusted ads and clicked on them a lot. Nowadays, people are shifting to different forms of consumer behavior and aren’t as interested in direct marketing anymore.
Make Money: Affiliate Marketing
There’s a newer, smarter way to make money through your online blog. This is through affiliate marketing.
Affiliate marketing isn’t as in your face as traditional advertising is. It also is much more effective because, by the time the consumer is in front of the product, they’ve almost entirely made up their mind that they’re going to buy it.
This is because they’ve read your blog and been convinced by your article. They’ve followed your suggestion to click through to an affiliate company like Amazon and check out the product that you recommended.
If you’re planning on starting a blog, there are a number of things to remember to keep you on course.
As long as you’re putting yourself out there, writing great content and affiliating with the best companies, there’s no reason why you can’t start to make a profit from your blog.
Best of luck building your blog audience and monetizing that traffic however’s clever.
There are a number of different theories and strategies to consider when aiming for success.
Because everyone’s different, there are different responses to these strategies depending on how you do business. Then there’s the compound effect.
The compound effect is the idea that your everyday life decisions will lead you either to your destiny or disaster. Let’s take a look at some of the ideas within the compound effect.
A Dollar Isn’t Really a Dollar
This sounds confusing – but it isn’t. Think about it – if you spend a dollar, you’re really spending five. This is because of the compound effect. In a few years’ time, that dollar will be worth five.
Which would you rather, a dollar now or five dollars in a few years? The best way to stick to this principle is this: if something is worth five times its price tag, buy it. If it’s not, don’t.
Buy Your Peace of Mind
You want to set yourself up for later, right? You want your personal finance to be golden by the time you’re enjoying the golden years yourself.
You can achieve this by investing 10% of everything you earn. While it may not seem like much, the compound effect would argue that it will add up to a surprising amount, especially if you put it away to grow and don’t think about it all the time.
At the end of the day, choices like this are all about behavior, with a little bit of smarts.
Don’t Believe all the Hype
It’s hard not to listen to what’s going on in the news – it’s everywhere, and has a significant influence on how most people live their lives, especially when it comes to finances.
Instead of looking out at the world, focus instead on your world. Just because the media is saying something doesn’t mean you need to start despairing and withdraw all your invested money. Go with your gut and listen to your instincts – play the game your own way.
It’s too often that the news is negative. If you spend too much time on it, you’ll end up negative, also.
Start Strong and Finish Stronger
Successful people build good daily habits. Some of these include going to bed early and getting up early. What you do with your time in-between is also just as important – every minute counts.
It’s a good idea to pick your morning activity so that it sets you up well for the rest of the day. When you go to bed, you’ll want to make sure you’re prepared to have a good, restful sleep, and be ready to jump back into it again the next day.
It’s hard sometimes when all you see is successful people on social media. They make it look so easy, right?
You only see the part they want to show you. You don’t see their feet under the water, paddling furiously away. You know what? They’ve been doing this since day one.