Snapchat is a mobile multimessaging application that is used for sharing pictures, drawings, videos, and texts, of course. These messages are known as “snaps.” Interestingly, its most notable feature is that the snaps automatically disappear after a single viewing, and it’s irretrievable. It’s essentially a new type of camera because it aims to let users exchange photos and videos.
The app is hugely popular with kids 16 below, and everyone wants to become Snapchat famous. It provides kids and teens with a way to share everyday tidbits in a fun and cool way. Upping the coolness factor are the games, quizzes, and photo and video editing tools, and not to mention, the filters.
According to Neil Patel, there are 178 million users active on Snapchat on a daily basis, using the app an average of 30+ minutes a day, and opening it an average of 25 times a day. And many of these users have become Snapchat famous already.
How Does It Work?
The process is very straightforward. Just download the app on Google Play or iTunes, and sign up with your name, email address and birthdate. You need to come up with your Snapchat username, the sillier the better.
How Does One Become Snapchat Famous?
Everyone knows that if you’re not famous like a celebrity or influencer, it’s hard to get noticed. So now that you’re good to go, how do you become famous on Snapchat?
Strategize
As with any kind of social media, you need a strategy and marketing plan to boost your profile. Ideally, you can post 4 – 7x on Snapchat, and keep videos to 10 seconds each. Users have a short attention span.
Plan and schedule your posts when you think your audience is going to be more engaging with you. With such a young user base, refrain from posting in the morning, as they will most likely not be fully awake yet.
Make Your Content Fun
Good, quality content. The key is to make your content fun, light, and interesting. Remember, the audience is mostly teens. And because videos are short, you need to catch your audience’s attention immediately.
If you’re a business, showcase the business or product right away. Used correctly, Snapchat is an effective marketing tool for businesses and brands.
Always have a theme even if it’s as mundane as putting on your shoes. Think of books or even poems, they all have a plot and a theme.
For instance, one user posted her drawings on Snapchat. Initially, she posted random drawings, then later decided to follow a theme. She focused on drawings of celebrities, then she posed with her drawings, telling her friends she had selfies with celebrities. Finding her posts funny, her followers looked forward to her posts.
Another theme could be a weekly summary of all your Snaps. Tie it all together into a light and funny storyline.
Focusing on your content alone will generate many followers that will enable you to become Snapchat famous.
Be Engaging
Snapchat is fun, so why not keep your followers engaged? Do this by drawing them out and asking for feedback on your posts. Get them to repost your Snaps. Make use of the quizzes and polls to increase engagement.
Maximize All The Features
Snapchat is the leader in ephemeral content marketing which utilize video, photos and media for a limited time only. This ploy gives users a sense of urgency.
A favorite feature on Snapchat are the Lenses that allow its users to add real-time effects and sounds, face swap with friends, change voice in videos, or super-impose a face from your gallery onto your face. This alone levels up your Snaps, and is extremely fun, and the possibilities are endless. Even the older set are getting in on the fun and coming up with Snaps of their own. Guaranteed to make you Snapchat famous.
Do you know that you can apply upto three filters in one Snap? Put a soundtrack on your Snap. Put an emoji on a moving target. These are just a few ways that you can maximize the features available on Snapchat.
Cross-posting and Collaboration
You want to become Snapchat famous, so you have to grow your followers. This is easily done if you cross-post on your other social media accounts. Many, if not all, have more than one social media account. And it works both ways. You not only become famous on Snapchat, but you also expand your followers on Instagram, TikTok or Facebook.
Another effective way is to collaborate with another Snapchat user. It’s a win-win strategy because both of you will grow your numbers.
Snapchat is such a fun and cool app that can easily draw followers making you Snapchat famous. Remember content is key, and maximize all the features on Snapchat.
